Why dunkin donuts failed in uk

More information can be found in our Cookies Policy and Privacy Policy. The US chain has signed agreements with two franchise groups to bring 50 restaurants to London over the next five years. It previously had 30 stores in the UK but pulled out in the mids after its focus on doughnuts and coffee failed to appeal to British customers. The new stores will initially focus on north and east London and offer a range of products, including coffee, teas, muffins and sandwiches, as well as doughnuts.

The Starbucks brand is about much more than just a cup of coffee. Starbucks customers enjoy the Starbucks brand experience, which includes the flexible, personalized choices of products as well as the cafe ambiance, the baristas, the service, the varieties of beverages, the loyalty program, the restful, relaxing environment.

It is a comfortable atmosphere where customers can choose to linger. It is an efficient brand experience. The brand does need to be revitalized. This is a BETA experience. This article is more than 7 years old.

Arwa Mahdawi. We need a greater exchange of convenience food between the US and UK. You say fluff, we say Marmite.

You say cheese in a can, we say what?! Do we need Dunkin' Donuts? Import: four things Brits should be importing from the US instead of doughnuts Fluff. Topics Food Opinion Fast food comment. Reuse this content. Its parent group, Dunkin' Brands, already runs ice cream chain Baskin-Robbins in the UK, which now has locations across Britain, including free-standing restaurants as well as concession locations in other shops and cinemas.

Dunkin' Donuts currently has more than 10, restaurants in 31 countries around the world, including more than locations across Europe in Bulgaria, Germany, Russia and Spain.

Under the leadership of regional general manager Jim Johnstone, its UK restaurants will offer coffees, teas, espresso-based drinks, frozen drinks, doughnuts, muffins, croissants and sandwiches, as well as a regional menu to cater to British tastes.

Argos AO. Privacy Policy Feedback. Dunkin' Donuts is making a return to UK after 20 years. Share this article Share.